Saskia Bruysten: Social Business oder warum „Reich an Erfahrung“ das bessere Business ist

Hoher Besuch auf dem C-HR Festival im Kaufhaus Jandorf. Saskia Bruysten ist neben dem Nobelpreisträger Muhammad Yunus Mitgründerin von Yunus Social Business, kurz YSB. Sie managt weltweit sogenannte Social-Business-Projekte. Ihr Berufsalltag führt sie regelmäßig zum Weltwirtschaftsforum in Davos, zur UN-Vollversammlung oder als Expertin einer EU-Kommission nach Brüssel.

Das alles klingt nach einer Karriere, wie sie im Buche steht. Nun ja, fast. Saskia Bruysten ist zweifelsfrei eine überaus erfolgreiche Unternehmerin, allerdings eine mit einem ungewöhnlich reinen Gewissen. Yunus Social Business fördert und investiert weltweit in Start-ups, die neben einer guten Idee auch soziale Aspekte berücksichtigen und zur Lösung gesellschaftlicher Probleme beitragen.

Was Social Business im Kern ist, weshalb es so innovativ und zukunftsträchtig ist und warum Social Business Manager die kreativeren Manager sind, erklärt sie uns höchstpersönlich bei ihrem Besuch auf dem C-HR Festival.

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